Why does China support North Korea Essay Example | Topics and Well Written Essays - 250 words

Why does China support North Korea - Essay role modelThe Korean Peninsula is very tiny compared to the size of United States. North Korea is located in the northern unwrap of the Peninsula and shares borders with the Peoples Republic of China along the Yalu River. North Korea stays mingled with the Yellow ocean and the Sea of Korea. North Korea has a firm idea of self-reliance (Chaju), self-sufficiency (Charip), and self-defense and does not do work relations with capitalist or imperialist countries like South Korea for a long time. As more or less people may know, North Korea is one of the most isolated countries in the world today. Since the summit between North and South Korea in 2000, the relations of them has been increased so much. The relationship of them was formed much after(prenominal) World War II and still has a great deal of its foreign policy unadorned from its recent developments. However, North Korea does not have a good relations with the United States and it makes North Koreas relations with other countries since 2001 (Coleman, 2010).Even though the Juche Ideology of Kim has an emphasis on self-sufficiency, North Korea has been getting serve from China and does clientele with other countries in spite of their ideology. Despite of their isolation, according to the statistics from IMF(International Moneytary Fund), it showed that North Korea had some trade with 80 of the 182 major countries. Because North Korea cannot produce luxuriant quantities of their daily needs things or technology, the foreign countries particularly Chinas economic sector has a very crucial role for them. However, North Korea needs to find sources of foreign exchange other than from their overtly traded exports for paying the imports because they do not export enough to pay for their imports which causes them deficit. According to Nanto & Avery, some experts pointed out that North Korea kind of forces the United States, South Korea, Japan, etc for the

Racial profiling in nj and ny among 18 -32 year males Essay

Racial write in nj and ny among 18 -32 course of instruction potents - Essay ExampleIn the two states, the issue has been documented on several occasions. In bran-new Jersey, legality enforcement was shaken in 1999 when state police commanders admitted to using racial drug-courier profiles to stop motorists on the stark naked Jersey Turnpike and the Garden State Parkway. In New York, incidents such as the beating and sodomizing of Abner Louima by Police Officer Justin Volpe and the police shooting of Amadou Diallo on the steps of his Bronx apartment building raised a public come outcry from minority communities. President George Bush addressed the issue before congress where he reported that he had asked Attorney General John Ashcroft to develop specific proposals to end the practice, Claudia Perry, (2008).My hypothesis for this query is that Arbitrary police searches and investigations are targeted at 18-32 year-old males who belong to minority races in New York and New Jers ey. The supreme variable here is arbitrary police searches and investigations (racial profiling) while the two dependent variables are being an 18-32 year-old male and belonging to a minority race such as African America, Hispanic, Oriental or Arab. preliminary studies that have been carried out on racial profiling helped to expose the problem and focus attention on it. One such study carried out by Gene Callahan and William Anderson on the practice of racial profiling found that the practice is more prevalent in investigations involving drugs and victimless crimes in general. They found that most of those targeted by law enforcement agents for field and station interrogation were from minorities. The 55% of the victims were Hispanics with roots in South America and Mexico. However, the main demarcation line of their research was that it only concentrated on drug related cases and suspicions, Gene Callahan and William Anderson (2002).Another study was carried out by Thevenot Chad of the Criminal Justice Policy Foundation in 1999. The foundation monitors abuses of the American legal

ENVIRONMENTAL SCIENCE Essay Example | Topics and Well Written Essays - 500 words

ENVIRONMENTAL SCIENCE - turn up ExampleThe shun aspects of the nuclear power serve to be an environmental issue of concern. This is owe to the detail that the nuclear energy leads to harm the normal ecology of the world and it had the capacity to lay negative personal effects on the health of the people living in this world (Klapp et al 2007 Miller et al 2009). The physical exertion of nuclear power as a form of energy production was considered to be a major(ip) technological achievement. The energy from this source can lead to the production of very high amounts of electricity and and so it can be very beneficial. But it has been analyzed that the construction of nuclear power plants requires the clearing of a large amount of land and it needs to be built away from the places of human occupancy owing to the release of toxic and radioactive substances from these plants which results in the contamination of the natural environment. Furthermore, the dumping of the nuclear waste e xcessively serves to be a very difficult problem as it serves to harm the environment owing to the negative effects of the radioactive material (Miller et al 2009 Swain 2007). The best solution to reduce the amount of environmental loss that occurs due to the nuclear power plants is to construct these plants away from the places where people reside.

Animals Essay Example | Topics and Well Written Essays - 500 words

Animals - Essay Exampleclimate changes, habitat destructions, diseases, natural disasters or speciation (some animals develop into completely new species) (Extinct). Our planet Earth, a home to wonderful diversity of living creatures, has hosted some unbelievably unique species. Unfortunately, many of those weird animals that live the world in the distant past are gone(a) now. For example, Tyrannosaurus Rex became extinct around 65 million years ago (Ten Most unspeakable Extinct Animals). As fossils of this enormous carnivore had been found, it became clear that Tyrannosaurus Rex was one of the biggest animals of all time, measuring up to 43.3 feet long, and 16.6 ft tall, with an estimated mass that goes up to 7 tons (Ten Most Amazing Extinct Animals) (Image 1). The Irish elk (also known as Giant Deer) died out nearly 7, 700 years ago. It is believed to have been the biggest deer that ever inhabited our planet. Specifically, the Irish Elk was measured to haveWhile animals becam e extinct repayable to various natural cataclysms in the past, they appear to be in danger or under threat of extinction today due to destructive human activity. These species are called endanger or threatened. According to the U.S. Endangered Species Act that was passed in 1973, 2 categories are distinguished as for the animals that risk becoming extinct endangered and threatened. To specify, endangered species is defined as ... one that is in danger of extinction throughout all or a significant part of its go astray (Facts about Endangered Species). In its turn, a species is considered threatened if it is ... one that is likely to become endangered in the foreseeable future throughout all or a significant portion of its range (Facts about Endangered Species). A good example of an endangered species is the American Alligator. This large alligator lives in wetlands in the Southeast of the United States and is sometimes encountered by humans (Image 3). It

Baroque Artists of Europe Assignment Example | Topics and Well Written Essays - 1250 words

Baroque Artists of Europe - Assignment ExampleMichelangelo Merisi da Caravaggio. Born September 1571, died July 1610. Operated in Sicily, Malta, Naples and Rome. Did practical human states and used lighting to create drama in the emotional and physical states. Was trained by Simone Peterzano, who was trained by Titian. Did paintings, mostly for churches while in his twenties in Rome. Was popular with the chiaroscuro (movement from dark to light). move up to fame in the 1600s after painting Calling of St Mathew and Martyrdom of Saint Mathew. Was a vandal, and had the pope issue a death warrant for him. Died of fever at age 38. Sir Peter Paul Rubens. Born June 1577, died 1640. A Flemish baroque painter who used sensuality, colour and movement to create emphasis. Is popular for creating landscapes, altarpieces and portraits regarded as allegorical and mythical. Had a large studio in Antwerp. Was knighted by several kings of England such as Phillip IV, and Charles I. Was introduced to a rt by Otto forefront Veen and Adam Van Noort. Used to cop works of earlier artists such as Hans Holbein and Marcantino Raimondi. Gian Lorenzo Bernini. Born in December 1598, died November 1680. Was a renowned Italian artist, sculptor, and architect operating from Rome. His baroque was manifested in his sculptures. His style was picture intense states of psychological human nature. Was so good at art he was perceived of as Michelangelos successor. Most of his themes were religious, and he used light sources to create points of focus. Was a great rival of Borromini.

Should Children Be Taught Sex Education In School Essay

Should Children Be Taught Sex Education In inculcate - Essay ExampleChildren are curious about sex. (Student health service, 2010). Sex education in schools becomes flush more warranted in cases where parents do not have appropriate education and resources to guide their children. In increase to schools, both family and society also need to contribute to educating children on reproductive health and well being. It is the honourable right of every child, especially girls, to be provided with sex education as it will help to hinder unwarranted pregnancies, sexually transmitted diseases and conditions such as suicide (On the need, 2010). With the rapid growth in information, the stipulation sex is being often used in todays world. Thus it has become a matter of importance to teach young children about the excoriate concepts regarding sexual matters in front they become misled by inappropriate information provided by the media and other resources (Student health service, 2010). I t is vital to begin sex education programs before children reach puberty and it should continue as long as children are able to make correct judgments about sexual practices (Sex education that works, n.d). Many people have argued against detailed sex education for children with the terror that they may negatively influence them. However, frightening people about sex and sexual practices have not helped them to understand the morality of sex.

Justification and Crisis of Modern Science Essay

Justification and Crisis of Modern Science - Essay ExampleHe clearly understood the Deists and was greatly influenced by the brilliant Unitarians in social concepts. Rene Descartes on the other hand was known to be the vicar of novel science. He initiated a new clear message of thinking about science and philosophy by ignoring all notions centered on supposition or emotional conviction and concurring with the ideas proved by direct observation (Dunn, 1999). The ultimate aim of this paper is to examine how John Locke attempted to justify newfangled science in terms of bringing in his own ideas and views as a way to noseband the gap between Descartes res cogitans and res extensa. It also examines the way he was opposed by several other scholars Lockes Justification of Modern Science John Locke was one of the most powerful especially in An Essay about benignant Understanding (1690), fundamentally rejected the Cartesian scheme of the continuation of innate notions like that of G od, or time without end and upholded that the infant during birth has no every form of knowledge and he comp bed it to a blank page, and in severe terms, it does not stay animated yet. It is important to note that when he selects the subject of his title, Locke never used the term mind which could propose a notion of something really stays alive like an object or a permanent organize (Dunn, 1999). In opposition to that, he chose the term understanding which proposes the idea of a continous process. What he meant here is that a child is never born with any knowledge and he only gets to understand things once hegrows up. This is because Locke believed that knowledge is mainly based on learning from expereince. According to him, a newly born baby has no form of expereince therefore has no type of knowledge. Although Locke understood that expereince depicts two forms one centered on reproval or reasoning and the other on sensation, he openly implied that all automated expereinces are secondary derived from those obtained through the senses (Dunn, 1999). This happens even if the mind may generate completely new forms of automated expereince. This means that reflection is not only the meager copy of sensation, although its natural fabricis developed from it. It is clear from the theory of Human Understanding that Locke supported Modern science which suggests similar notions about human beings. Modern science assumes a child to be of little knowledge who does what he does not understand. For example, a baby can condone himself and still eat the same waste because he doe not understand what he is doing. At the same time, a child can dare touch fire or hot subject matter and until it burns him is when he realizes that that is dangerous. Therefore, recent science and Jonk Lockes theory of Human Understanding are more than less the same because they contain same notions about human being. Although Locke was sometimes depicted as a christian due to his attendan ce and knowledge about church, he evidently attempted to justify modern science. Moreover, his other influential theory is that of availability of simple and complicated ideas. According to him, both of them belong to handle of expereince (Dunn, 1999). While simple notions are basically data that is received by the mind meaning that it is non-reducible to more basic ones. Complicated notions on the other hand are made up of a combine of basic ones. This theory was very instrumental during the aristotle

Nursing concept of burn out Research Paper Example | Topics and Well Written Essays - 1250 words

Nursing construct of burn out - explore Paper ExampleIn addition, such an individual will experience depersonalization (Cordes & Dourherty, 1993). In every last(predicate) occupations, including nursing, individuals experience stress mainly because of the calculate they do. When individuals experience stress at work, they become tired and their productiveness level at work drops significantly. Therefore, burnout generally results in absenteeism, high employee turnover, decreased productivity of employees, as rise as increase in physical conditions in employees, including headaches, insomnia, among others (Cordes & Dougherty, 1993). If employees experience stress in their work, the management, together with the employees themselves should find out for appropriate ways of getting rid of any work-related stress they ar experiencing. If this is not addressed and is left over(p) to continue for a long time, it results in burnout, which is more lethal. Burnout extends its do from t he individual to their families and jobs. Different studies show that burnouts are prevalent in helping professions such as social work and healthcare professions, including nursing (Elder, Evans, & Lizette, 2012). This piece of music will review considerable literature on the concept of burnout, and compare and contrast studies conducted on this concept in different years. This will culminate in a reflection on the concept of vehement as presented in the studies, in ordinance to provide a framework for enhanced understanding of burnout in nursing. According to Poncet et al. (2006), the concept of burnout has existed since the 1970s. Different studies sop up been conducted on this concept over the years, to understand it well for increase chances of dealing with the situation in affected organizations. In 1999, Jansenn, Jonge, and Bakker, conducted a guinea pig among different nurses in order to establish the various determinants of work motivation, burnout, and turnover among nurses. Poncet et al. conducted another study in 2006, and this sought to establish the item of burnout in the nursing staff that was concerned with critical care. Finally, most recently in 2012, Spooner-Lane and Patton conducted a study in which they aimed at debunking the determinants of burnout among the nurses that worked in public hospitals. In their definition of the concept of burnout, Spooner-Lane and Patton (2012) argued that burnout is not a symptom of work stress, but is what unmanaged work stress culminates into. They have used various definitions from different scholars to brighten more on the nature of burnout. Overall, from their definition, it remains that burnout is a result of extreme work-related stress. On the other hand, Poncet et al. (2006) have begun by highlighting a short history about the concept of burnout. They argue have define the burnout syndrome a condition that results when employees fail to put up with the emotional stress they experience at their work place. They have alternatively defined burnout syndrome as the state in which an employee feels they have failed, and are exhausted subsequently they have used most of their energy in their job. Poncet et al (2006) have emphasized the detrimental effects of burnout syndrome on both the employee and the organization. Both Poncet et al. (2006) and Spooner-Lane and Patton (2012) have identified the epidemiological issues of burnout syndrome. Spooner-Lane and Patton (2012) have analyzed emotional exhaustion, bit Poncet et al. (2006) have investigated headaches, exhaustion, insomnia, eating

Imagine you are an OD Consultant and need to investigate the working Essay

Imagine you argon an OD Consultant and need to investigate the working climate within a hospital. What diagnostic methods of information collection would you use Explain details giving reasons for your answer - Essay ExampleMoreover, as an organic law cultivation practitioner, one is required to be a little bit more sensitive and sagacious on how they handle and interact with the different groups of staff in the different departments in the hospital therefore a lot of knowledge is required in such a situation.The initiative step would be to collect information on the current working condition which would be either using questionnaires that would be handed erupt to the staff and also a number of patients, or sampling where the organization development practitioner would interview a number of the staff and patients too. Using the questionnaires alone might have a number of limitations since the staff and patients be limited to the amount of information they give out, so it woul d be best(predicate) to use both the questionnaires and interviewing (random sampling).Considerably, after collecting data, analysis will follow, which is a major parade that requires a lot of focus so as to avoid missing out on the little further significant details that would act as a barrier to development. In any working hospital, they are various groups of staff for instance, there are those that work during the day and others throughout the night, there are those in charge of the cleaning/ hygiene and those that conduct medical operations that might involve prescribing medication and so on Reflectively, with the different clusters the barriers of development may originate from the top level management or the middle level management and hence it is essential that the OD practitioner be alert and keen to figure out the source of the hospitals problems.Normally, what should follow after this is feeding back data to the management first and then later on enlighten the staff wi th the findings however, this is said to be the hardest part of the whole process since it might involve implementation of new ideas or even changing of the already existing ones. altogether the same, before

Teenage pregnancy and its consequences Research Paper

Teenage pregnancy and its consequences - Research Paper ExampleDiscussing the actual relative relative incidence of puerile pregnancy in both eastern and western societies along with identifying the major horrific consequences this rationalize produces, while taking care to mention how otherwise those particular consequences are perceived in the eastern and western societies form the bulk of this writing. Introduction Granting steal rights to adolescent mothers is not a facility socialize in many countries even in the present gentlemans gentleman since much hatred and conservatism subsist towards the issue of teenage pregnancy especially in the eastern world where even discussing this critically pure issue is considered and perceived more like a social taboo. How the overall intricate and worse blank space produced by teenage pregnancy can be overturned by granting proper and officially authorise rights to the teenage mothers can change the dramatic situation brought on by this issue is a believe much worked on by many scholars and sociologists. Moreover, child abuse, neglect, and poor parenting are important negative outcomes of teenage pregnancy and are shown towards children born to teenage mothers, thus forming a grave consequential problem produced by teenage pregnancy (Britner & Reppucci, 1997, p. 165). This serious issue raises much concern for the upbringing of young children who have to pay back responsible citizens later in the future. This in any case remains a plausible reality that the incidence of teenage pregnancy is much higher in the western world in comparison to the eastern world and valid reasons backed up by research reports for explaining this difference in teenage pregnancy incidence also forms a part of discussion contained in this paper. Thesis statement Facts and discussion presented in this paper are basically meant to illuminate the reality of the claim that teenage pregnancy is an issue perceived differently and whi le the teen pregnancy has a higher incidence in the developed world, the severe consequences produced by this grave issue are better handled in the modernized western society than they are in the more conservative undeveloped countries. Incidence of teenage pregnancy in the western world The circumstance that the risk of teenage pregnancy in America is twice that of any other industrialized bucolic presents a scenario which is both increasingly grave and attention-demanding and illuminates the profound need to raise awareness about the internal caution measures which the teenage girls should be familiar with in an order to avoid the risk of pregnancy. Available topic survey-based information for the United States shows that 78% of all pregnancies and 66% of all births to adolescents in the early 1990s were accidental (Henshaw, 1998, p. 24). Teenage girls are certainly less mature and sensible to take care of their children in an appropriate way which is one of the reasons why re ducing teenage pregnancy is highly important. This sad reality also illuminates the prevalence of promiscuous behavior among teenage girls in USA which has profitd over time, thanks to an increase in the party culture and sexually explicit material very often presented in a highly glamorous manner on various television channels. It is understandable that getting pregnant imputable to carelessly engaging in dangerous sexual activities and one night-stands can rob the young women of their education, respect, and family support. A terrible hand-to-mouth existence awaits for such teenage mothers who obviously cannot depend on their partners for

Nursing Shortage Research Paper Example | Topics and Well Written Essays - 1750 words - 2

nursing Shortage - Research Paper ExampleThe nurses are decreasing in number in many countries of the world, and the number of batch suffering from different diseases is increasing. A few nurses who are ready to assist people for many reasons and shortage of nurses are creating many impacts on patients as well as the healthcare industry. In general, the aim of the study was to find the impact on the shortage of the nurses in the healthcare industry concerning the fibre of the dish up the nurses provide in comparison to the previous times when the nursing shortage was non a problem.From the findings of the research one gets to interpret that, the working nurses are under pressure due to the shortage of nurses in the hospital. Moreover, there are signs of lack job satisfaction from the premises since they have considered finding better gainful jobs in the country. The expertness on the other hand has not made any amends to the looming risk of losing nurses hence they lacked ini tiative to make the nurses stay. There is no retention plan in the hospital that brush off curb the prevailing trend of nurse loss in the facility. More so, the synchrony in the facility is out of line making the care vulnerable to mistakes. This implies there is little accuracy in the service rendering in the facility. The fatigue the nurses are experiencing in the hospital with little coordination from the administration leads to more devil since the lack of direction make the daily activities in the hospital collide causing chaos in the service. However, the nurses have tried to curb the obstacles through a series of teamwork and perseverance. The environment of the hospital is not having a good environment for the hospitals reputation in terms of the administrations mandate in the hospital.The environment may not portray the hospital in the good light citing the frustrated staff that can snap and loose inappropriate message to the stakeholders costing the hospital

I Research Paper Example | Topics and Well Written Essays - 750 words

I - Research Paper ExampleThe publicizing is audacious as well as catchy to the consumer due to the take a look at me colors that are using upd as well as the bold texts located in the quartern chapter (Belch, 2009, p 119). The ad is aimed at the girl and women consumers with bold words that say that, Now you have the forefinger. The main purpose of the advertisement is in the promotion of the gel whose main purpose is in the styling of the chicks hair which tends to come in different forms as well as is primarily concentrate on the red color. One of the main purposes of the Now you have the power tag is to let or rather assure the consumer that despite the fact that they may not have the ability to change m either other countenances of their lives, they can be assured that this gel ordain be able to change the butt aspects of their lives. The latter tends to give the consumer a sense of assurance as well as a religious belief with the brand that this is a product that is w orth trying break as well as relying on it. One of the channels that I would make use of includes billboards, picture advertisements and internet- social media. The reason for the use of the television advertisement is that the product is mainly aimed at a come in audience that is not yet dogged on the gel that they want to use or want to change the oneness they use and the largest opened lot is the jr. generation due to the fact that these are times that they tend to try out the things that suit them most in terms of the aspects of beautification. The use of the television advertisements is based on the sense that the young generations are the ones that are mostly glued to the television sets therefore it will attract them more to use the product. The use of billboards is aimed at research results that show the highest numbers of the scar audience residents as well as routes of transportations so as to ensure that they get to see that the product exists. The use of social media is based on the earlier said principle that most of the target audience is young. As research shows, most of the younger people tend to spend a lot of their time on the social media which is why it will be most suitable basing this on the sense that if you advertise a product whereby most of the target market is located, you will most likely win their minds. The backlash that would arise would be in the television advertisement basing this on the sense of the chosen time for the run of the advertisement, the target audiences guardianship is captured by another show on another station or an issue that might partake the running if the advertisement such as national breaking news. The second advertisement that I selected is one found in the fourth chapter is one that was meant for the purpose of the promotion of Michelin tires. This advertisement is aimed at an audience target that is more likely to purchase the product which in this case is most likely families, males or any o ther person who owns a car (Belch, 2009, p 124). One of the things that tends to make the advertisement eye communicable is the fact that they used the Michelin mascot in their advertisements. The Michelin mascot is a pumped up cartoon version of a sturdy tire like a man who is saving a bunch of woolly adorable creatures. The advertisement shows a car that is driving along the woods on a night that can be described as

E-Commerce in the 21st Century Essay Example | Topics and Well Written Essays - 1750 words

E- occupation in the 21st coulomb - Essay ExampleHowever, E traffic is no panacea. There are some thorny issues in the implementation of E Commerce particularly, the technical standards and security issues.The report aims at analysing the benefits of E Commerce to vocation functions. The report looks at the current technological offerings available to businesses to implement E Commerce. Specific benefits brought about by E Commerce in various systems and sub systems of businesses are considered. The paper also analyses the loopholes of E Commerce solutions that may hamper the companies in the implementation. Finally the case study of COMPANY is considered to bolster the premises of the report.The accessibility of commodity priced IT systems, high speed and affordable communications infrastructure and ever increasing research and development in computer languages have swelled E Commerce. But what exactly is E Commerce The omnipresent definition of E Commerce would be, Buying and selling of goods on the Internet. However this definition is a little too coarse too simple. The eCommerce Innovation Centre provides a more pragmatic expression by defining E Commerce as every form of business or administrative transaction or exchange of information between a fraternity and its outside world (eCIC, 2001). The first base implementations of E Commerce applications can be traced back to the early 1970s, when a few companies began exchanging data among themselves by Electronic Data Interchange (EDI), a prevalent industry standard for inter enterprise communication. Since indeed there has been no looking back. Companies began deploying huge corporate networks with groups of systems perform certain business tasks. The major springboard to E Commerce was provided by the low cost entry of the Internet. Virtually every major connection started transforming their businesses to global level through Internet (Gottardi et al, 2004). However today, just a decade after th e revolution, E Commerce is plainly considered to be a synonym for high profits. It is an underlying business philosophy confidence of major companies and not some necessary technological breakthrough. Such a ubiquity of E Commerce was mainly due to its potential to lead to dramatic growth in trade and improved strength and effectiveness of business practises. As of today, E Commerce consists of several theoretical molds, which provide a company with the tools to support the 5 essential elements of conducting business, namely price, promotion, presence, product and place. The important models areMerchant Model This model is typically used by traders, resellers, wholesaler and retailers of goods and services. It includes 24x7 ordering and one to one custom marketing (embellix, 2000). auction bridge Model This model emulates the traditional bidding model. It implements the bidding mechanisms by presenting goods and their value online. Manufacturer Model It is used by the manufactur ers directly to communicate to the consumers about their goods and services. Affiliate Model In this model a company becomes an affiliate of other company to advertise itself or its products and needs to pay certain amount for using it.

Silence of The Lambs Research Essay Example | Topics and Well Written Essays - 2500 words

concealment of The Lambs Research - Essay ExampleHowever, this involves a greater effort and hard work from the whole group working at the project, as the proficiency of writing a novel is genuinely different from the prevalent movie scripts, and directors shit to be very careful about handling the story. It is a dangerous gamble, and very risky. More than often a movie fails just because the director did not provide that flow to it that should alimentation the audience on the edge of their seats, a very important factor in the success of whatsoever movie, or because the proper treatment was not given to the storyline.The genres that have proven to be the most grossing at the box office have been horror and thrillers_ action, suspense, and mystery inclusive, as they provide that crucial adrenaline shots to the audiences and take in a common pulse with them, giving them a chance to escape into the world of fantasy and tremble life, and an opportunity to unwind. A recent addit ion to this genre is the concept of psychological thrillers. For long film makers have relied on camera tricks and special effects, and costumes and scary background score when it comes to horror movies as the sole technique of being true to this category. Sometimes, theological themes and fantasized versions of mystical stories are woven into the plot to make it sound more than believable and so more scary. The exorcist was and sleek over is to this day the pinnacle of success in this regard, and still stands out to be the top most name in the list of scary movies of all times. besides psychological thrillers bring in something more to horror than just the monsters they bring to it the human factor. Audience oecumenical have the tendency to relate to stories that are more in synch with their emotions, thinking patterns and psychology, and touch upon the matters of the human head and spiritual development of people. Movies that explore this aspect hold a special place in the m emorial of cinema. Weave it together with the essence of horror and suspense, and you have the perfect blend of cinematic taste that provide be intensely savored by the audience, given that it is handled very sensitively and extremely carefully, for as much as it is the formula of success, if negligence be a part of it, it can fall flat on its face in the box office. Case in point of an all time success is the movie The tranquility of the Lambs.In the winter of 1991 came a movie that went on to be nominated for scores of awards and claimed many accolades, a proof of its tremendous success. The distributors were the Orion Pictures, and the director was Jonathan Demme. The cast was an impressive combination of

How have the Gulf States used oil as their foreign policy tool (mainly Research Paper

How have the Gulf States used oil colour colour as their foreign policy tool (mainly the oil embargo of 1973)and how effective has it been - Research Paper object lessonOil ministers agreed on an embargo that would see a gradual reduction in action in 5% increments over time until they had achieved their economic and political objectives after Libya embargoed all oil shipments to the U.S., Saudi-Arabian Arabia and all other Arab oil producing nations followed suit leading to the 1973 oil embargo that was equally extended to western sandwich Europe and Japan. The onset of the 1973 oil crisis, when members of the Organization of Arab Petroleum Exporting Countries (OAPEC) announced an oil embargo lead to high rises in the price of oil per barrel, from US$3 to n too soon $12 the short and farsighted term economic as well as political effects of the oil embargo left over(p) devastating impacts all over the world (Ross). Price increases were also imposed in the embargo to further t he fall in demand of the new lower level oil supply thereby triggering a market rise in the oil price from $3 to $ 12 per barrel since the global financial system was already under pressure from the collapsed Bretton Woods Agreement, recessions and high inflation kicked in and persisted up to the early 1980s and oil prices continued to rise until 1986.From the mid 1980s to 2003, the inflation-adjusted price of a barrel of oil remained stable at around 25$ per barrel but rose dramatically from 2003 beyond $30 per barrel reaching a high of $60 per barrel in 2005 and its peak was $147.30 in 2008. some(prenominal) factors have been attributable to these dramatic increases in the prices of oil including the depreciation of the U.S. dollar, subsequent reports of the declining oil reserves, the tension in the Middle East, as well as the heightened speculation over oil prices. Geo-political events as well as natural disasters that are indirectly linked to the global oil market have had a substantive impact on oil prices for instance, the 2006 Israel-Lebanon conflict and

Heavens Beauty Spa Essay Example | Topics and Well Written Essays - 3500 words

Heavens dishful health club - Essay ExampleThis project introduces the Heavens Beauty Spa, an establishment which will be providing lavish spa services at practical prices. The familiarity will be located at Hackensack, New Jersey, which has a daily interchange of about 60,000 vehicles.(The grandeur of Skin C are, 24 Oct. 2008), While beauty may only be skin deep, people book placed an importance on looking young and healthy. Looking good seems to do wonders for confidence and self-esteem. merely as the saying goes, beauty is more than skin deep. Skin is important for so many other(a) reasons. It acts as a barrier between the organs and the outside world.Heavens Beauty Spa provides a cheaper opportunity for people to have their skins professionally treated. The company will be offering cardinal (7) types of massages, including the Heavens Beauty Spa signature massage, foot and hand paraffin, foot and hand spas, system scrubs, and facial services. The major(ip) goal of the es tablishment and its primary key to capturing the attention of its market-is its quality service at reason fitting prices.There are incalculable numbers of spa services around New Jersey. Therefore, it is indisputable that Heavens Beauty Spa will be facing numerous competitors. The recognition and escalate examination of its competitors, as well as the needs of the market, however, can assist the Heavens Beauty Spa to formulate pricing policies and strategies to maximize its market share.This also tackles the promotional tools which will be utilized by Heavens Beauty Spa to communicate to its market. The dealings with fitness centers, sports clubs, and travel agencies are also part of the company plan to perk up the market allocation.The companys major purpose is to be one of the top leisure establishments in New Jersey. It is set to be able to penetrate the middle class and class A markets. The establishment also aims to focus on providing alright services at inexpensive rates.

The Heart and Mind in Decision-Making Essay Example for Free

The amount of money and Mind in Decision-Making EssayI chose Dear Diary My Heart is racing to buy a car to reflect and it seems interesting to me because it is one of the very unusual and common human trait to locate upon the conflict amongst calls from heart and mind. This is a situation which almost every human faces one mean solar day or the other. Jamie had an average financial background though when he saw his dream car he was moved to an extent that he thought of sacrificing his professional and personal needs to live his dream owning a red Mustang with powerful engine sound. It is always challenging to decide upon the conflict that arises because of intuition and logic.I regard a good and influential leader is one who can firmly decide upon the conflict between intuition and logic and sucks decisions in interest of oneself and the group of people he is leading. The decision may in addition be influenced by the values and behavior of particular leader. There should be a sense of parallelism between two calls which has to be looked upon with all perspective. I was in same dilemma as Jamie when I passed my secondary exam and I was supposed to choose major between math and biology in higher secondary.To overcome the confusion upon the choices I took help from my dad and logically we concluded that I should take math as major and look for career in engineering. The second concept which was underlined throughout the parapraxis was that though he was aware of both the pros and cons of buying of both the cars but he tried to seek help from others in deciding rather than sticking to his own decision. A good leader should yield the right attitude to seek suggestion upon his/her decision if he/she is being acted upon heart versus mind conflict.A successful leader also seeks suggestion from peer groups for answers. To conclude I believe that mind analyses things logically and strives to arrive at a decision. If the analysis leads to confusion then as k your heart as it is as logical as our mind is. Information is constantly exchanged between them and the decision making depends on a lot of logic in most of the cases. If the mind adds subtracts, the heart multiplies and divides No wonder the face listen to your heart when in confusion may holds well at times.

Information about current influences on planning Essay Example for Free

Information about current fixs on planning Essay1. Every sister matter influences planning and supplying of reading opportunities The National Curriculum is the starting point for planning a shoal curriculum that meets the specific needs of individuals and groups of pupils. This statutory inclusion statement on providing effective learning opportunities for all pupils outlines how teachers can modify, as necessary, the National Curriculum programmes of study to provide all pupils with relevant and appropriately challenging work at each key stage. Child apprehension act 2006 influences planning and provision of learning opportunities this act states that archaean age providers have a duty to implement the EYFS. We do this by meeting the learning and study requirements when doing our weekly planning and we also comply with the welf atomic number 18 requirements. Child care act does this to en convinced(predicate) that it is very important to follow rules and regulations to en veritable that the children are at the right stages of development in life. SEN code of practice 2002 influences planning and provision of learning opportunities areas covered include the definition of finical educational needs, parental responsibility and working partnership with parents.The code also looks at involving pupils in perspicacity and decision-making provision in the Early Years basal and secondary education statutory assessment of children chthonian compulsory school age and the role of the special educational needs coordinator. (2013) Special cultivational postulate Code of Practice. The SEN code do this to ensure that disability children do not miss out on key learning development and also to make sure that they do not receive leave out or intimidated. Equality act 2010 influences planning and provision of learning opportunities this act makes sure that no one gets treated differently to anybody else this helps planning and provision because it makes su re that staff have to make sure that when they plan a activity or a lesson plan its got to be able to deal everyone and make sure that it suits all individual needs. Objectives must be appropriate, focusing on the most pressure sensation equalitygaps.2. Inspectors found that where assessment was underdeveloped it tended to focus to a greater extent on childrens welfare or their interests, rather than their learning. Self-evaluation and action-planning was too often seen by childcare providers as something that had to be done for Ofsted rather than a means of improving outcome for children. However, outcomes for children were no better than satisfactory in any of the providers where self-evaluation was inadequate (2011) pinch release A good start for the Early Years Foundation Stage. Ofsted make sure that it is seen to be important to plan different types of learning opportunities for the children as this helps to develop the childrens skills in a anatomy of way. For example ofs ted inspect schools by sitting in on different subjects and different teachers lessons, they do this to make sure that everyone is doing it as correctly as they aspect to see.3. The curriculum frameworks like the EYFS influence planning and provision of learning opportunities. The term curriculum is used to describe everything children do, see, hear or feel in their setting, both planned and unplanned. The Early Years Foundation Stage is the statutory framework against which providers of early education are judged, and includes requirements for the provision of young childrens learning and development, and welfare. The report focuses particularly on ii areas of learning personal, social and emotional development and communication, language and literacy skills.4. teaching through landscapes supports families in the early years by showing children the outdoors and learning them new activities such as gardening and discovering nature with their admit opinions and physically learnin g by touch and seeing things from their point of view. I believe the work of Learning through Landscapes is needed point more than ever. I hopeyou will share our passion for big(a) children opportunities for discovery and learning that will illuminate their entire lives. Attenborough.D (2005) Learning through Landscapes. EPPSE (3-14) supports families in the early years by making sure those children do get assessed at the age of 3 before they go to pre-school and then the child will be monitored until they do enter school. This helps by knowing what the child abilities are being noticed and noted. More than 3,000 children were assessed at the start of pre-school around the age of 3 and their development was monitored until they entered school around the age of 5.Leading education and social research (Updated 2013) Effective Pre-School, Primary subaltern Education (EPPSE). Primary and Secondary Education 3-14 (EPPSE 3-14 project) a major longitudinal study investigating the infl uence of pre-school, primary and secondary school on childrens cognitive and social/behavioural development in England. The transitions sub-study of more than 500 children and families sheds light on current transition practices and highlights what helps and hinders a successful transition. Evangelou.M (2008) Effective Pre-school, Primary and Secondary Education 3-14 Project (EPPSE 3-14). Neighbourhood nurseries support families in the early years by making sure that families can get to close nursery without struggling and panicking that they cannot reach a nursery which prevents the child even going into nursery. The Neighbourhood Nurseries Initiative (NNI) aims to expand childcare provision in the 20% most separate areas of England by creating 45,000 new day-care places for children aged nought to five.

Genetically Modified Foods Essay Example for Free

Genetically Modified Foods EssayNot many Ameri johns actually read the nutrition facts on the labels of the products when they shop at supermarkets. As well as most of them consume junk forage on occasional basis. American caller is caught up in the world where everything has to come fast, from the electronics to fast food restaurants. Nowadays, cipher packs lunch, plurality got so utilize to going out and buying sandwich at Mc Donalds or Carls Jr. only for a dollar something. Nobody needs spend date cooking, nobody needs to drive far. Fast food restaurants ar on every corner crack everyone cheap and fast food.However, most of those restaurants use genetically special meat. Health Minister Datuk Chua Jui Meng revealed that Minis analyze survey bring 51% of the chicken samples which were bought from different town places to contain nitrofuran at levels up to 4,000% above the Veterinary segments guideline level. Genetically modified foods not only yield great impact a nd impairment on humans but also on the beasts and milieu and global economy. Genetically-modified foods (GM foods) dumbfound do a big splash in the news lately.European environmental organizations and public interest groups have been actively protesting against GM foods for months, and recent controversial stu dissects about the effects of genetically-modified corn pollen on monarch butterfly caterpillars1, 2 have brought the issue of genetic engineering to the forefront of the public consciousness in the U. S. Mutation of wildcats DNA has stress on savage. Cows, pigs and especially chickens suffer great impact on their bodies. Chickens atomic number 18 not able to fly and walk because of the spring upth hormones that make them grow within days.Hormone makes them grow fat however they are unable to develop strong bones or muscles. Hormones and other harvest-home helpers have also potential human health impacts, including allergens, transfer of antibiotic resistance marker s, mutation on genetic level, cancer. For years, people have unknowingly eaten hamburgers and other ground beef containing filler- beef trimming motley with ammonium hydroxide gas- to kill bacteria and salmonella. It has also been routinely served in school, and until recently some fast-food burgers were made with meat with pink slime.There is also impact on the environment, transformation of crops that animals eat. Animals eat genetically modified crops that develop harmful diseases in their bodies. For example, piglets drink milk with synthetic gene that increases their growth however harms their insubordinate system. Pesticides that are added to watering system of the crops, help crops grow better and faster, however take the enzymes that make them be healthy and organic. Farm animals that eat nonorganic food dont run short enough nutrients to their body. Americans need to cast down thinking about their health.Many people in America are grave and have diabetes. The briny rea son is because they eat junk food, and junk food meat and crops are genetically modified. In our society nowadays no one wants to accept that a hamburger for one dollar is not reliable food. Its only cheese in a mouse trap. It is cheap but it is not organic, it doesnt have nutrients your body needs, its complete fat. People and FDA need to take serious action, we need to notify people about what they are eating. We need to advertise and support law that go away enforce labeling on genetically modified foods.Americans need to start thinking about their future generations and their health. If right now percentage is so high on people who have diabetes type two, think about what it is going to be in future ten years? We all need to stand up and fight for what is right. Farm animals, environment and humans suffer great loss from the hormones and antibiotics that farmers sum them with. On biological level enzymes and DNA reassign. Therefore, we change our bodies without thinking twic e about it. conjunction needs to be informed about consequences. GM foods are much cheaper, grow faster and have better resistance.Even though GM food is to a greater extent accessible, it doesnt always mean it is healthy for a person. Many statistics show that people become obese and have higher percentage of cholesterol because they consume GM foods. Increased food security for emergence populations. Foods that have pesticides in them can develop not only biological transformation in animal cells, but also human cells. But there is also new products growing techniques. New techniques can be only helpful to corporations to produce bigger amounts of food products. People can have more products and store and will neer run out.So, corporations can produce foods on massive scale (no starvation for people). Even though, corporations will get richer, they will harm the human health. FDA doesnt restrict factories from adding growth hormones, steroids and antibiotics to animals and cro ps. found on the research that I gathered there were a lot of things that shocked me. I never knew that meat we eat is awfully generated like that. Poor farm animals die from their obese bodies and pills that people supply them with. No matter, how many counter arguments a person can say, It is not right to torture animal like that.And not only animals suffer such awful treatments. adult male as well get sickness and diseases from eating awful food like that. Many big corporations argue using advert that it prevents crops and animals for having extra diseases when they take antibiotics or growth hormones. However, that way animals body changes its course of growing. For example, get word humans grow as fast as chicken grown in nine days, it will be awful. But what is very funny, that people who eat those kinds of foods get really obese over broken period of time. Farmers say that there is more nutritious in genetically modified foods, I disagree.Studies have proven that only or ganic meets have all the nutrients that a person needs. Genetically modified food has many effects on human health. Person can develop diseases such as diabetes, ticker problems and liver failure. I dont think so parents want their future generations to suffer and die from chronic diseases that come from what they eat. At this point, every American consumes genetically modified food on daily basis. Even if the label on the apple doesnt say that some kind of hormone was used to increase the growth, still everyone knows that apples dont grow in the middle of January in Wyoming.Many supermarkets try to advertise that the meat they sell is organic, however not every label says that antibiotics were given to the animal when it was growing. Society and FDA needs to take actions and help local stores to produce more organic products. Work cited Antibiotic practise in Animal Agriculture Is Dangerous and Unnecessary. An HSUS Report Human Health Implications of Non-Therapeutic Antibiotic U se in Animal Agriculture. Humane Society of the United States, 2009. Rpt. in Antibiotics. Noah Berlatsky. Detroit Greenhaven Press, 2011. argue Viewpoints. Gale Opposing Viewpoints In Context. weave. 6 Nov. 2012. Web ElBoghdady, Dina.Judge Orders FDA to Revisit Decision Not to Ban Some Antibiotics in Animal Feed. Washington hold 5 June 2012. Gale Opposing Viewpoints In Context. Web. 6 Nov. 2012. Web TWN Third World Network. The dangers of antibiotics in animals feed by Martin is the Director of the Third World Network. Web We are what we eat, so beware of additives. Philadelphia Inquirer Philadelphia, PA 31 Mar. 2012. Gale Opposing Viewpoints In Context. Web. 10 Oct. 2012. Byline Melanie Burney. Web Kaufman, Marc. Worries Rise Over Effect of Antibiotics in Animal Feed Humans Seen Vulnerable To Drug-Resistant Germs. Washington Post 17 Mar. 2000 A01. Gale.

Identify the Mission, Objectives, and Responsibilities of an Organisation Within It’s Environment Essay Example for Free

Identify the perpetration, Objectives, and Responsibilities of an Organisation Within Its milieu EssayAn arranging is defined as A group of lot working together (Collins vocabulary 2001). An transcription is gener on the wholey accepted as a unit working together to achieve the same goals. Concurring with this statement, Mintzberg (1997) defined goals as the intentions behind decisions or actions, the states of mind that drive individuals or collectives of individuals called organisations to do what they do.In order for an organisation to work, set guidelines obtain to be put in mark for some(prenominal) short and long term aspirations, to ensure that the organisation is moving as a whole, a unit, to vitiate separation, mis communion, and misunderstanding. This can be achieved by administering a meaningful and worthwhile strategic plan consisting of a progressive, gradable set of aims. This give give each individual, as well as the organisation as a whole, a purpose. A set of aims can be as follows (Business Essentials 2010)An example of this would be my current place of employment. Their Vision Statement is as followsWe argon committed to providing a modern, efficient, and cost effective service centre on meeting our customers necessitate in a friendly , timely, and accurate manner, and leave behind provide the necessary resources to enable achievement of our objectives.We will be readily accessible to e rattlingone in the corporation to maximise social inclusion, minimize barriers to work and assist people to live in decent housing.We will process claims quickly and accurately, while actively reducing the incidences of fraud or error through investigation. Where double-faced intent is proven, we will want to apply appropriate sanctions as a deterrent against future activity.Where we seek to collect money, we will issue bills promptly and correctly. Where recovery action is required, we will act quickly, fairly, and impartially, simply with due(p) regard to social welfare and human rights of our customers. (Heather Tiso, 1995)However something so unobtainable may not be in the forefront of peoples minds. This is summed up in the following article statement Mission statement in some companies has a huge influence in all anxiety levels of the firm, but in others it is still just addition on the wall and usually whats forgotten.Values of an organisation are more in all likelihood to be remembered, as they are more relatable to people indoors.The values upheld by the people in spite of appearance my organisation, are that of trust, respect, pride in work, ability to take ownership, two way communication to give as well as to receive, to maintain beautiful customer service at all time, to help each other out if need be, to feel comfortable and confident enough to express up if they have any ideas for improvements, to strive for fairness, equality, and diversity, versatility, flexibility, taking responsibility for their own development, to be open disposed(p) as our line of service is ever changing. This encourages a culture of people that are able to retract together against constant adversity, and still achieve excellent results, as well as continually spend Service Level Agreements (SLAs).The key objectives of my organisation, can be broken down in to the following examples in operation(p) Goal to increase revenue (Objective decrease number of incorrect subsidy claims by 10%)Non operational Goal to modify behaviour of customers (Objective to get customers to act and think in a productive manner) autochthonic Objective to maximise revenues with as little expenditure as possibleSecondary objective(s) to maintain excellent customer service, to strive for 100% accuracy, to maintain excellent working relationships with stakeholders.embodied Objectives To increase customer satisfaction, to minimise risk, to ensure a glide path is in place for these objectives.Unit Objectives to a nswer all calls within 20 seconds, to deal with all work items with a turnaround of 9 days, to see all customers tour the offices within under 5 minutes, to identify and understand our customers call for, to maintain a very high level of service, to develop personal/professional relationships with stakeholders.The influence of stakeholders Identifying Stakeholders is a process of integration within the said organisation. This can be summarised with a statement from a World Bank Group article All parties should be listed which are likely to be affected by the development, both absolutely or negatively, directly or indirectly.Stakeholders in our company are highly valued and important, and therefore our relationships with them are keep to a very high standard. Our organisation has numerous companies identified as Stakeholders. This is not just on a professional level, as on top of Internal Stakeholders (i.e. staff) we recognise a number of attached Stakeholders (customers, suppl iers,) and External Stakeholders (local community, the government).Therefore, overall Stakeholder influence is vast, extending way beyond just making a customer happy. The bash on effects of the positive or negative experience of that customer may affect my organisation greatly.As different Stakeholders have different interests, it is not possible to focus on all of them at once with a blanket gesture in the hope of satisfying all their needs. Their needs have to be prioritised by looking at individual objectives, and balancing important/urgent needs with needs that would not have an adverse effect or affect relationships by waiting to be dealt with.Examples of Stakeholders in my organisation, are employees, customers, and the Government.As staff are immediately and intimately connected with the organisation, their influence is going to maybe be the strongest influence. It has been said numerous times that employees are the to the highest degree influential. Motivated employees a re highly likely to be more productive in producing work, ideas, and meeting objectives. Coincidently, the objectives of staff, are to be treated fairly, be condition equal opportunity, be recognised for the consistently excellent work they produce when the odds are toothsome against them, feel secure in their job and working environment, and have a sense that they are achieving. These objectives are met in the most part, however, as the organisation as a whole has a hierarchy , and it tends to be the senior managers setting objectives and deciding whether these have been met. This can lead to the human element being lost, and people judged by numbers, as other factors arent always taken into consideration. This can affect morale, but ultimately, our needs are met.Achieving objectives of stakeholdersOne of our Connected Stakeholders, our customers, are generally the focal point of our work. The bottom line, is customers want a service provided with their individual interests in min d, with the least possible output from them. The saying The Customer is Always recompense, is incorrect in my opinion. The customer may not know what they need, they need to be asked open and closed in(p) questions in order to ascertain exactly what service they require. Customers wish to be heard, treated with respect, and for a positive experience with whatever organisation they deal with. The needs of our customers are met, as they are one of the most important stakeholders. Failure to meet these needs may result in loss of business, complaints, and repercussions from higher management if objectives are not met.The Government is an example of our External Stakeholders. This is due to the fact we are a mankind sector organisation, and a direct derivative of Central Government. The Governments objectives are mainly that their Corporate Objectives influence our Unit Objectives, as well as Primary/Secondary Objectives. We meet the requirements of the Government by adhering to thei r laws, policies, procedures, and implementing them whilst maintaining a professional forefront to other stakeholders, such as the general public.

Music Industry Analysis Essay Example for Free

medicine Industry Analysis EssayAnalysis on euphony Instrument Industry of Bangladesh Analysis on Music Instrument Industry of Bangladesh Submitted to Mr. Md. Saif Noman Khan Assistant prof Submitted by Md. Mashrur Rahman Khan(Zr-11) (Group Leader) Cont scrap No. 01675694513 e-mailemailprotected com Sayeed Shorif Russel(Zr-08) Adib Iqbal Umit(Zr-12) Abdullah Al Muyid(Zr-18) Saif Hasan(Zr-21) Shah Shihab Sadman (Zr-27) Fahmid Shawon(Zr-28) Shamsuddin Muhammad Ishtiaque(Zr-30) Al Imran Bin Khodadad(Zr-46) Nafiz Alam Khan(Zr-47) BBA 18 Institute of transmission line Administration University of DhakA December 20, 2010 Mr. Saif Noman Khan Assistant ProfessorInstitute of Business Administration University of capital of Bangladesh Dear Sir SUBMISSION OF TERM PAPER It is our distinct pleasure to hand over to you our term written news writing publisher that fulfills the adjournial requirement of the Business Communication course (C103). Being the students of Business Administration , it has been to a groovyer extent of an prospect for us to be able to work on this report. The k at one timeledge and commencement ceremony-hand experience that we gained while going verboten in that location and collecting relevant selective information and the ne some(prenominal)rks we feature while interviewing different personnel, be undoubtedly going to usher to our advantage once we step into the corpo order human.This report, and the investigation behind it, was prep ard under your direct supervision. We racket that under no circumstances entrust every straggle of it be reproduced for any reason or be shargond with anyone else without your written consent. Further to a greater extent(prenominal), we pledge that this report has non been submitted to any other faculty instalment of the Institute of Business Administration We tried to accommodate your invaluable comments and suggestions in our report. In this connection, should you need any further clarification , please feel free to contact us (the contact details are include in the title page).We would like to take this opportunity to express our gratitude to you for providing us with a thorough knowledge demonstrate of how to come up with an excellent report while enjoying doing so. We clear been very en and theniastic nearly doing a good job on this report and hence are hoping that it would meet up to your expectations. Sincerely, Md. Mashrur Rahman Khan(Zr-11) Sayeed Shorif Russel(Zr-08) Adib Iqbal (Zr-12) Abdullah Al Muyid(Zr-18) Saif Hasan(Zr-21) Shah Shihab Sadman (Zr-27) Fahmid Shawon(Zr-28) Shamsuddin Muhammad Ishtiaque(Zr-30) Al Imran Bin Khodadad(Zr-46) Nafiz Alam Khan(Zr-47)Table of Contents Executive summaryvii 1. 0 basis8 1. 1 Origin of the report8 1. 2 Objective8 1. 3 Scope9 1. 4 Limitations9 1. 5 Methodology9 1. 6 Historical Background10 2. 0 Music Instruments11 3. 0 Industry social system14 3. 1 Background of the sedulousness14 3. 2 gross sales Trend15 3. 3 growing rate16 3. 4 growth potential17 3. 5 Industry composition17 3. 6 product composition18 4. 0 Analysis of Consumer Preferences18 4. 1 opinion Procedure18 4. 2 Survey Results18 5. 0 Analyzing the food grocery24 5. 1 Market trends24 5. 2 Market dispense25 5. 3 Market Growth26 5. 4 Market Size29 . 5 Market leadership29 6. 0 Available Products in the Market31 7. 0 measure compass Analysis35 7. 1 PORTERS GENERIC VALUE CHAIN ANALYSIS OF THE medicament INSTRUMENT INDUSTRY35 7. 1. 1 Core process36 7. 1. 2 Supporting process37 7. 2 Activity analysis37 8. 0 Value Chain System of Music Instrument Industry39 9. 0 Analysis from Investors Point of View40 9. 1 Porters tail fin Forces Industry Analysis40 9. 2 SWOT Analysis43 9. 3 Suggestions for Investors43 10. 0 Conclusion45 11. 0 Bibliography46 12. 0 Appendix47 List of Illustrations innovations symbol 1 Preference of Music writing style19Figure 2 Preference of Music Instruments19 Figure 3 Purpose of Purchase20 Figure 4 Consumer Bud substa ntiate Analysis21 Figure 5 pock Preferenceof Guitar22 Figure 6 Brand Preference of Drums22 Figure 7 Brand Preference of Keyboard23 Figure 8 Acceptance of secant Hand Instruments24 Figure 9 Shop Preference26 Figure 10Cost-Revenue Overview29 Figure 11 Porters Value Chain Analysis36 Figure 12 Value Chain process of Music Industry39 Figure 13 SWOT Analysis44 Tables Table 1 Classification of Music Instruments10 Table 2 Price Variation27 Executive summaryThe rich medicational theater culture of Bangladesh provides a consentaneous base for the unison prick pains to flourish. Bangladesh has 27 medicament genres of cultural medicament and in recent age youthful melody has pose very normal in this country. Owing to these two factors the unison tool manufacture, although being small in terms of stature, is amiablea affluent in nature. The medicine promoters exertion of Bangladesh has been developing at a steady growth ever since its arrival. But since the 90s the growth rate has been exceptional. The major players in this foodstuff are Melody Co. Surashree, Sur niketan, Sangita, World Music etc. The characteristics of the foodstuff potty be attri justed to that of oligopoly. The living major companies hold the major percentage of commercialise share and thus penetration of new companies in this manufacture is faced with assorted barriers. But there is ample opportunity for new investors to flourish in this market beca commit of the constant give of the customer. The value am deed of mountains analysis of the manufacture alike leads to a similar conclusion. The established companies check a widespread supply and distribution chain which helps them to gain cost advantage over other companies.This again bars the entry of new companies in this manufacture. The study conducted on consumers has depicted similar findings. Consumers have a special consideration for the established brands and they nearlyly use products faceing on thei r previous experiences or being influenced by opinion leaders (Rock stars, Music Teachers). This hinders the entry of new companies as creating a brand image in consumers mind takes time which ignore study to be very costly. In this report, concise description of the euphony creature attention is provided for the investors to analyze the market themselves. around analysis of this market are in like manner included which we have through with(predicate) ourselves. By analyzing the market victimization SWOT and Porters five forces diligence analysis, the opportunities and threats of the market were identified. If further investment is taken into consideration, this analysis should help the investors to assure the market trends and invest according to the demands of customers. viiPage 1. 0 Introduction Entertainment is one humane quality that we possess and music provides the celestial emotions therefore, musicians are ac filmed everywhere.Music manufacture is growing all over the world and so is the need for professional and high quality melodious peters. Music is a crowing part of our culture as Bangladeshis. So, our music industry has grown easily across time. The music instruments industry has met this growth alongside it. In the past decade the both industries have gone through slightly major transfers. This report focuses on the stream status of the music instruments industry. - 1. 1 Origin of the reportThe fulfillment of the Business Communication (C103) Course, taken at the Institute of Business Administration, requires the entranceway of a report assigned by the course instructor. olibanum, by the kind approval and authorization of our trusty course instructor, Mohammad Saif Noman Khan, Assistant Professor, Institute of Business Administration, we, a group of students of BBA 18th batch, have prepared this report on the music instruments industry of Bangladesh. 1. 2 Objective The primary objective of our report is to provide a brief overview on the music instrument industry of Bangladesh.Through the report and its included value chain analysis of the industry potential investors may evaluate the profit prospects of investing in the sector . We will emphasize on the current blank space of Bangladeshi music instrument industry and also canvas it with previous years to analyze the market trend. We will focus on the key influencing factors of the music instruments industry of Bangladesh. Specific objectives * State the music instruments benefitable in Bangladesh * Understand the existing market structure of music instruments * Identify the market leaders Provide a value chain analysis of this industry * delay consumers preference towards branded/non-branded products * Implementing our knowledge from this course in the real world scenario and getting a broader emplacement * Analyzing the market from an investors perspective * Identify specific sectors where investment can be make * find the growth prospects of the sector. 1. 3 Scope This report is intended to provide adequate information on the music instruments industry of Bangladesh the focus will be on both classical and sophisticated musical instruments sector.The paper includes reviews of various literatures that are available and also in-depth analysis of the survey result that we conducted as a part of the report. The scope of the study encompasses the different music instruments shops around capital of Bangladesh. 1. 4 Limitations The main limitations faced while working for the report are * The surveys carried out for the report were ground solely on the capital city of Dhaka other cities or even villages were not considered for surveying because of the geographical difficulties mingled. * thither were hardly any relevant journals or other secondary information reference points on the topic. most of the local companies were poorly structured and didnt have adequate recording procedure so such(prenominal) of the informat ion was not possible to gather. * Some of the information gathered through the internet was backdated and up-to-date information was not available * The main source of information was interviews of owners of different shops. There is a possibility that the information provided by them was partial to their respective shops. 1. 5 Methodology While preparing this report both primary and secondary data sources were employ.Personal interviews and informal discussions with individuals associated with the sector, served as the source of our primary data collection. Although formal questionnaires where used for the interviews, we were lenient in adhering strictly to facilitate the collect of relevant information. * Primary Sources The primary information gathered for the report was basically questionnaire based. Two types of questionnaire served the purpose of throng information for the report (Market survey questionnaire and consumer survey questionnaire). The methodology used in this r eport was a survey of 50 people from different walks of life.This wide sample was chosen in order to provide a more comprehensive study of the different music instruments and genre and to gather a broader array of opinions. For the market study our study was limited within the boundaries of Dhaka city. Most of the music instrument industry in Bangladesh is situated in Science Laboratory, Shakharibazar, Gulshan and Bashundhara metropolis. These quadruple locations comprise 90% of the whole music instruments industry. We interviewed approximately 10 different shop owners. The shop owners were highly co-operative.But the poor recording process practiced by those companies stood in the way of our gathering proper information. Secondary Sources Different books, Internet resources and newspapers were used for secondary data collection. Online resources were primarily used to know about the market structure, profit margin, brand names, the distribution system, key manufactures, and suppl iers and to get the information provided by the companies themselves to know about the products. 1. 6 Historical Background Bangladesh has a rich music culture. There are over 27 genres of music which are prominent in Bangladesh.Now In sustaining with the global growth Bangladesh has also adopted the different music cultures from outdoor(a) the country. This has opened a new horizon for our music instrument industry as people started to move on to the inclination culture. Due to this the market has shifted more to seconded product. Classical and cultural music (Rabindra, Nazrul sangeet, Lalan Geeti etc. ) were favourite since the stock of Bangladesh. Back in 1995, the underground mob culture started growing. By 2001 it became so popular that the big players of the music industry took notice of the growing talents.To take advantage of high profitability of the industry, investors gathered and formed an oligopoly. The veterans of the industry began catering to the red-brick mu sicians and slowly moved towards modern instruments. A few companies which failed to change with the times went out of frame. Seeking this opportunity, new music instrument companies emerged. Till now music instrument industry in Bangladesh is in profit and there is practically in no loss. It may seem very economic to invest in this rising industry, but the big names of the industry make it virtually insurmountable to attract a user base. 2. 0 Music InstrumentsOwing to the vast number of the music genres, the types of musical instrument have reached more than one can imagine. The popular musical instruments can, however, be classified in to two major categories * Classical Instrument. * Modern Instrument. These instruments can be classified again into three major criteria * Aerophones(Wind Instruments Vibrating air) * Chordophones(Stringed Instruments Vibrating strings) * Membranophones(Vibrating Membrane Instruments) In our report we will try to provide a brief view on differen t instrument for the potential investors who may not have sufficient knowledge about music instruments.In much of Europe, the term harmonium is used to describe all pedal-pumped keyboard free-reed instruments, making no peculiarity whether it has a pressure or suction bellows. In South Asia, the term widely distributedly refers to a hand-pumped instrument. Tablas The tabla is a popular Indian percussion instrument (of the membranophone family) used in Hindustani classical music and in popular and devotional music of the Indian subcontinent. The instrument consists of a pair of hand drums of tell sizes and timbres. The term tabla is derived from an Arabic word, tabl, which simply ungenerouss drum. Sitar Sitar is a Persian musical instrument.It is a member of the luting family. Two and a half centuries ago, a fourth string was added to the sitar, which has 25 27 moveable frets. It initiationated in Persia before the spread of Islam. Ektara Ektara literally one-string, also call ed iktar, ektar, yaktaro gopichand) is a one-string instrument used in Bangladesh, India, Egypt, and Pakistan. In origin the ektara was a regular string instrument of wandering bards and minstrels from India and is plucked with one finger. The ektara unremarkably has a stretched hit string, an animal skin over a head ( do of dried pumpkin/gourd, wood or coconut) and retinal rod neck or split bamboo cane neck.The various sizes of ektara are soprano, tenor, and bass. The bass ektara, sometimes called a dotara a good deal has two strings (as literally implied by do, two). Dotara The dotara (or dotar) is a two or four stringed musical instrument resembling a small guitar. It is commonly used in Bangladesh and West Bengal, and dates from the 15th-16th century when it was adopted by the stark cults of Bauls and Fakirs. The equivalent as a traditional long-necked two-stringed lute is put in Central Asia as dutar. It has two main forms, the Bangla and the Bhhawaiya.The Bangla form ori ginated in Rahr Bangla where it is pacify predominantly played. The Bhhawaiya form dotara is al closely extinct in modern times and has a more primeval beginning than its Bangla cousin. Flute The flute is a musical instrument of the woodwind family. Unlike woodwind instruments with reeds, a flute is an aerophone or reedless wind instrument that produces its in effect(p) from the flow of air across an opening. According to the instrument classification of Hornbostel-Sachs, flutes are categorized as Edge-blown aerophones. Aside from the voice, flutes are the earliest known musical instruments.Electric guitars An electric guitar is a guitar that uses the principle of electromagnetic induction to transpose vibrations of its alloy strings into electric signals. Since the generated signal is too weak to drive a loudspeaker, it is amplified before displace it to a loudspeaker. Since the output of an electric guitar is an electric signal, the signal may easily be altered apply electr onic circuits to add color to the sound. It served as a major component in the development of quiver and roll and countless other genres of music. Acoustic guitarsAn acoustic guitar is a guitar that uses only acoustic methods to project the sound produced by its strings. The term is a retronym, coined subsequently the advent of electric guitars, which rely on electronic refinement to make their sound audible. Bass guitars The bass guitar also called electric bass, or simply bass is a stringed instrument played primarily with the fingers or thumb (either by plucking, slapping, popping, tapping, or thumping), or by apply a plectrum. The bass guitar is similar in appearance and construction to an electric guitar, but with a bimestrial neck and scale length, and four, five, or six strings.The four string bassby far the most commonis usually tuned the alike as the double bass, which correspond to pitches one octave lower than the four lower strings of a guitar. Keyboards A keyboard instrument is any musical instrument played using a musical keyboard. The most common of these is the pianissimo assai. Other widely used keyboard instruments include multiple types of organs as well as other mechanical, electromechanical and electronic instruments. In common language, it is mostly used to refer to keyboard-style synthesizers. Among the earliest keyboard instruments are the pipe organ, hurdy gurdy, clavichord, and harpsichord.Drums and Percussions A percussion instrument is any object which produces a sound when hit with an implement, shaken, rubbed, scraped, or by any other action which sets the object into vibration. The term usually applies to an object used in a rhythmic context or with musical intent. In a musical context then, the term percussion instruments may have been coined originally to describe a family of instruments including drums, rattles, metal plates, or wooden blocks which musicians would beat or strike (as in a collision) to produce sound. Sax ophoneThe saxophone (also referred to as the sax) is a conical-bore transposing musical instrument that is a member of the woodwind family. Saxophones are usually made of brass and played with a single-reed mouthpiece similar to that of the clarinet. The saxophone was invented by the Belgian Adolphe Sax in 1841. While proving very popular in military band music, the saxophone is most commonly associated with popular music, big band music, blues, early rock and roll, ska and particularly jazz. There is also a substantial repertoire of concert music in the classical idiom for the members of the saxophone family.Saxophone players are called saxophonists. Piano The piano is a musical instrument played by means of a keyboard. It is one of the most popular instruments in the world. Widely used in classical music for solo cognitive processs, ensemble use, chamber music and accompaniment, the piano is also very popular as an aid to composing and rehearsal. Although not portable and a gre at deal expensive, the pianos versatility and ubiquity have made it one of the worlds most familiar musical instruments. 3. 0 Industry Structure The Bangladeshi music instruments industry has been a long standing industry in the country.It may not be as big as the major industries, but it has certainly gone through complete expansion and evolution. 3. 1 Background of the industry Bangladesh has always had a culture heavily influenced by music. During the kindling war, music played a big part in rallying up the freedom fighters. So, after the liberation, the music industry suddenly boomed. To cope with the rising demand music instruments companies also needed to change. Pre-liberation, most companies were situated in the Shakharibazar area of Dhaka city. Classical instruments were the instruments of choice.Harmoniums, Tablas, Dhols etc. were popular with the music practitioners. After the war, the companies obstinate that they need to appeal to the more mainstream crowd, so they s hifted to science laboratory, Dhanmondi, Dhaka. The new location offered them a lot of painting to new music enthusiasts along with maintaining their established customer base. The new location helped the companies and the industry overall. Music instruments industry was on the rise. But the next big change was not far off. As Bangladesh changed with the world, the culture also morphed into a more west influenced one.Music preference was one of the first elements to change. In the 90s, band music garnered a lot of popularity with the young coevals. Underground bands were being formed by groups of young musicians who were raise to leave the old ways behind. Modern instruments such as guitars, keyboards and drums became the standard requirement of any band. Thus, a significant supply was also needed. Established companies saw that the new music mentality was not righteous a fad. They started making their own acoustic guitars, drums and flutes. However, the real market shift was m ade by imports. some(prenominal) brand names were trade from various countries. Some were from nearby countries like India, China and Japan. But the sincerely yours expensive ones came from USA and Europe. Band music grew like wildfire and the music instruments industry expanded and changed for good. Soon, bands required more sophisticated and powerful instruments such as electric guitars and keyboards. These came only from imports. The industry became an import heavy industry to cater to the new crowd. So, the companies with import capabilities survived and thrived on the heavy shift while classical only based companies were forced to go out of business.Thus we come to our current status of the music instruments industry. 3. 2 Sales Trend The sales trend of the entire industry market has shifted over the years. Local instruments like harmoniums and tablas were the prefer music instruments. But the market was also smaller in size. Professional musicians and a few newcomers made t he whole of the market. But with the transformation of the industry, the market has a much different scenario. Modern instruments take antecedency over classical ones. The sales trend suggests that the newer instruments, especially the electric variations, are the big sellers.In the generation of frequent concerts, accessories like amplifiers and sound boxes are also a must. The modern instruments are very import heavy. So, the prices are also much higher. In the cases of customized guitars, the price of one guitar can be unlimited. Instruments from fa unexampleday countries such as USA, Germany etc. can be even more costly. For example, a piano form Germany can cost up to 8. 5 lac taka. The prices of the imported instruments maybe high, but that does not mean that customers will be discouraged to continue buy from this sector. In fact, its quite the opposite.One must not put down the fact that the companies themselves are get the instruments from foreign and then selling them here. They need a substantial tot up of capital themselves to maintain their supply. So, the companies spend a lot of money in this regard. But that does not mean the cost outgrows the profit. The profit of the music instruments industry comes from the sheer quantity of the products sold. Bands are consistently buying the modern instruments for their use. Young people with an interest in music also extremity the best music instruments to render their passion.The band music scene is so declamatory that the companies may not make a great profit on each of the sales they make, but the cumulative total of the instruments sold more than makes up for it in the end. So, it is safe to estimate that the sales trend will continue to grow in the same direction. The imported instruments will be the heavy sellers of the industry, but the local manufactured products will not be far behind. 3. 3 growth rate The growth rate of the music instruments industry overall has been quite substantial. F rom the early 70s classical music era to the present band music era, the industry has grown multiple times in size.The big players of the industry have invested heavily on imports which interminably expand the market. The slightly less equipped companies are making the transition from classical to modern instruments to keep up with the trends. Some companies are trying to be entirely focused on modern instruments kind of of classical. All of these companies keep adding to the industry. The customer base is also on the rise. Since the 90s music has become quite popular as a profession. Many music enthusiasts try to become a part of the industry by either pure talent or raw passion.Some just want to keep playing music as an added skill. The young generation is not the only user base though. Veteran collectors may even buy music instruments just for adding them to their repertoire. People have many choices when it comes to music. So, their reasons for buying an instrument can be equa lly diversified. And all this is without counting the established bands and celebrities who will continue to secure the high quality instruments for further advancement of their own carriers. 3. 4 growth potential The potential for this industry is variable.The big players of the industry have an oligopoly in place for the market in Dhaka. But the market extracurricular of Dhaka is still fair game. People order via courier from outside Dhaka. A music instrument company with a big capital may seize on this opportunity to establish a brand name which will enable the company to pose a threat to the players of the industry. Another spirit to consider is the foreign market. Bangladeshi musical instruments have demand in the outside world as well. But no big company makes the effort to spread the music abroad with the help of instruments.Some foreign buyers come to Bangladesh and buy locally manufactured instruments which are relatively low in price. If a company exports local music in struments, the travel cost for the buyers may be added to the instruments pricing. This can garner a hefty profit. The number of customers from abroad may be low compared to the user base of the country, but it is large enough to give it growth potential. 3. 5 Industry composition The music instruments industry at its current state is situated primarily in Dhaka. Areas like Dhanmondi, Gulshan and Shakharibazar are the prominent locations.The center of the entire industry is in Science Laboratory, Dhanmondi. The well established shops like Melody Co, Surasree, Sur niketan etc. have been there for decades and the majority of the market is in their grasps. A lot of medium and smaller size shops are also included there who use lower pricing to attract customers. Other notable locations include Bashundhara City Shopping Complex, Panthapath, and Dhaka which has World Music and Golden Music for a more modernized obtain experience. The big companies at Science Laboratory have their showro oms at the ground take aim and manufacturing factories on the appall above.Simple and local instruments like tablas, harmoniums and dhols etc. are made there. Complex instruments like guitars are made in a different factory. These factories are mainly situated on the opposite side of the river, outside of Dhaka, like Keraniganj for example. Imports are made through contacts for individual companies. Some companies use direct links abroad to ship instruments into the country. The others use third party importers to import their products. Most of the down payment is done by e-mail. Orders from outside Dhaka are taken via e-mail or telephone and the supplied through courier.The bigger companies of the industry also take responsibility for organizing stage shows for both the Government and NGOs. All of these activities amount to a flow industry that has quite a profit margin. To top it all off, the big players of the music instruments industry claim to have no loss. The sales never d ecline and the user base keeps growing. The only drawback is that the cost of raw materials may increase over time, but that can be easily overlooked by the profits. 3. 6 product composition There are two types of products in the market-local and imported.Local products are manufactured by the companies themselves and are sold at a much lower price compared to the imported ones. The imports are much more costly and have a lot more variety. Renowned brands such as Ibanez, STK, Yamaha, Fender, Tama, Paiste, Pearl, Maxtone, Roland, Gibson, TGM, Korg, Kurzweil etc. are available in the market. These brands attract customers on a regular basis. 4. 0 Analysis of Consumer Preferences To understand the industry one has to understand the consumers. Consumers insight is critical when determining business strategy. This report contains first hand consumer opinion gathered by individual surveying. . 1 Survey Procedure The consumer survey was done through both online and direct method. A consume r questionnaire that contained questions about general consensus of the music industry was created. Customers at the various music instruments shops were asked to take part in the survey. Online surveys were taken by creating the questionnaire in online form and conducted anonymously through the internet. Various contacts were used to conduct the online survey. We interviewed 50 people, some of them are professional musicians and the others are non-professionals. 4. 2 Survey ResultsThe primary source of data used in the report was a questionnaire filled-up by a vocalisation sample of participants. The representative sample was picked from different occupations, ages and educational attainment. The participants were asked to respond to a set of simple questions. The questions were intentional to get raw data. The raw data on analysis were used to get an insight into the general structure and consumer behavior within the music instrument industry. The survey findings were concluded in different sections by relating the collected data with the demographic characteristics of the interviewees.A detailed analysis of the findings is explained below * Preference of Music Genre We surveyed a total of 50 individuals from different segments of the social strata and also conducted an open online survey to get greater response. The core decision characteristics which guide the buying behavior in this market are the preference of genre by the buyers. Through our analysis we get to know that majority of the buyers are still guided by the classical taste. This segment is mainly occupied by female customers who still have a cheek for the classical music.Almost 50% of the users are aligned to classical genre. But we also observe that the modern genre is just tailing classical with a percentage user of 46% and there are few passionate users who have a taste for both genres and it comprises of a minute figure of 3% of the market. Figure 1 Preference of Music Genre * Preference of Music Instrument Analyzing the market we can observe that the most desirable instrument is acoustic guitar followed by electric guitar. Together they occupy close to 60% of the market. There is also high demand for keyboard (19%), flute (19%), drums (18%) and bass guitar (17%).So observing the instrument preferences we can conclude that the modern instruments are in high demand and to be precise the imported instruments. Figure 2 Preference of Music Instruments * Purpose of Purchase Most purchases are made for in the flesh(predicate) use which is an astounding 98%. But still some purchases are made for commercial use like buying of sound systems and also there are many small business providing electronic jamming facilities. These people make commercial purchases. Moreover many government institutions and NGOs also make large scale purchases.But as we can observe from the survey results music instruments are still out there for the common to take pleasure in. Figure 3 Purpose of Purchase * Consumer budget Analysis As most of the purchases are related to personal use so the budget for buying instruments in not that high. The major portion of the budget is around TK. 4000- Tk. 10000 almost 45%. There are very few high rollers in the budget list who tend to spend lacs on instruments. But even then professional artists and few passionate collectors buy the real deal price more than 1 lac. But even then as the survey shows the market is steady at around Tk. 000 -25000. Figure 4 Consumer Budget Analysis * Analysis of Brand Preferences 1. Brand Preference of Guitar As we can see the imported brands from china and Indonesia hit the chart at top. Brands like Ibanez and Gibson are in a high demand among consumers. Figure 5 Brand Preference of Guitar But still some influence is also made by Indian brands like Givson and Signature who also occupy a respectable share in the market. And for other brand there is very little demand for them but still due to specific bra nd preference from customers these brands are still available in the market. . Brand Preference of Drums Analysing the market trend and through our survey we could conclude that there is a very steamed margin between prefernce for brand while buying drums. This segment is leaded by two leaders Tama and Yamaha which are very popular brands worlwide and prefered by renowned musicians around the world. Others brands like pearl is also in the customers list. But other brands like paiste , maxtone and local brand like Bappi are still a bit less desiarble to customers. Figure 6 Brand Preference of Drums 3. Brand Prefernce of keyboardsAs they results speaks this segment is ruled by yamaha and roland. This two are Figure 7 Brand Preference of Keyboard undoubtedly the most popular brands and also highly suggested by users and professionals. Yamaha with an astounding 50% on preference and Roland with 34% have captured the market. For others brands its still a long way to go and more customer s to capture to overdo these two giant brands. * Acceptance of Second Hand Instruments Observing the market trend and consumer behavior we can conclude that most people are for this second hand selling nearly 54% and 34% has no negative notion towards it.Its quite clear that the market is open for second hand selling and customers are satisfied with this kind of activity. Figure 8 Acceptance of Second Hand Instruments Though this is not a recognized act but due to high prices and tax on imported musical instruments people fail to avail the original one. So when they get the almost new thing at a very tatty price they cant resist it. So it is quite evident that unless there is a honest price cut this selling of second hand instruments will continue. 5. 0 Analyzing the Market It is better for both the consumers and the sellers to understand the premise of the music instrument industry.Market and consumer behavior is important for analyzing the industry. The study contains consumer a nd market opinions which were found through a survey in the market. It is crucial for the new investors as well to know the facts that stamp down its consumers and competitors behavior. By analyzing the market is not a short process. The analysis of current market trends, market share, market growth, market size and analysis of the market leaders come into the procedure. 5. 1 Market trends The current situation at the music instrument industry offers a wide range of products to its customer.With the revolutionary change in the music industry last decade, the instrument industry also claimed its share of customers. Consumers are now more involved in choosing brands that they would buy. People dont mind paying higher to attain a better performed and of craved outlook music instrument. Even a few days ago consumers were check in buying basic instruments like guitars, harmonium, tablas etc. But with a change in music trend, consumers now look for dj turn table, multi-functional amplif ier, upgraded accessories and many other modern instruments.This massive use of instruments results in more repairing work for the mechanics. This often leads customers towards using wireless electrical instruments. This allows the importer to introduce newer editions of product in the market. Thus the major trends currently observed are * Tendency of buying brand As the music industry is growing at a rapid speed, it started a new era in the music instrument industry. Now a days people move toward hassle free products for which they wont have turn to mechanic shop. So they are now more interested in buying big brands. The big brands offer guaranteed service and better performance.With differentiated products in the market musicians can choose their desired instrument outlook. * Selecting performance over price With number of brands in the market buyers get to choose theirs from a variety of products. Among these people are more prone towards choosing high performance instrument whil e fondness less about the price. Another reason for such behavior in the consumers is their social status. This very sector has most of its customers either from the music world or from the well off class of the society. This enables these selected consumers to choose performance over price. * Use of the upgraded accessories and technologyMarketers have brought upgraded accessories as the demand for it rose with the massive use of modern instruments. Consumers want the best for their instruments and always look for the upgraded versions. Moreover, the passionate young musicians are extensively using these products that thence making this a prominent sector of music instrument industry. * Using modern technology With the world moving towards technology this sector is also having the touch of it. From the music makers to the music editors, all now depend on the newly added instrument to the industry to cope with the world.The wireless instruments, multi functional mixers and customiz ed sound systems are of the essence(p) for them to meet the standards that had been set across the world. Alongside the rise music industry, instrument industry is now fountainhead for bright future. The current trend of the market makes this sector more promising 5. 2 Market share Market share is the percentage or proportion of the total available market that is being serviced by a company in comparison of the whole industry. According to the consumer survey, consumers tend to go the old names mostly because of their brand value.In the music instrument industry the majority of the market share is captured by Melody Co. the company demanded that it is the trust and faithful service that they provide to keep their customers satisfied. World Music, among the new companies, also holds a significant proportion of market share. The rest are shared by the other existing companies in the market. Though the companies declined to provide their exact financial information regarding their m arket shares because of their company policy, we were able to deport the current state through surveying the market and the consumers. Figure 9 Shop Preference . 3 Market Growth The music instrument industry is going through a rapid growth. This is because of the change in the music scene in the recent years. Reasons including young generation being more involved in the music industry and the trend of using newer version of big brands when performing in the public. Musicians now use instruments that have better sound quality and also can be harmonized easily. at present the instrument industry offers choices in front of the buyers to select from. The increasing number of musicians is buying more and more instruments which are fueling the industry to grow larger.As there is no structured association of the music instrument industry, and many of the companies are independent ones, no up-to-date statistics on current market growth was found. But after studying the available market sh ares over the years it can be still that this industry is expanding at a high rate and there is still scope for further expansion. once more surveying the market gave us an overview of the industry. As the number of consumers rose the demand for the instruments reached a certain level that made the marketers to increase the prices over the years.